(Room 104 B)
B2B and Industrial companies struggle to understand and keep up with digital marketing trends. Jon Burgess, Co-Founder RedFusion Media, will review current marketing trends, how marketing automation is now a reality and show the audience how they can better target their audience. Jon will touch on: Changing Organic Search and Paid Search; Inbound Marketing Tools; Social Media for B2B; Smarketing; E-A-T (Expert, Authoritative, Trusted Content).
Jon Burgess has spent more than seventeen years as a marketing consultant serving primarily B2B and industrial companies with fewer than 250 employees. As a co-founder of RedFusion Media, he specializes in weaving strategic and integrated marketing activities together to maximize his clients’ marketing and branding efforts, growth and to improve their customer relationships. Jon has served locally, regionally and on the national board of the America Advertising Federation. He regularly speaks about integrated marketing, niche marketing, inbound marketing and small business. Since 2012, he has lectured at his alma mater, the University of Redlands on Marketing Analytics, Social Media and Internet Marketing. Burgess holds a BA in Business Administration and MBA from the University of Redlands.